Vionnet, the revival

August 27, 2009

The Vionnet exhibition opens in Paris at Les Arts Decoratifs, exhibiting from June 2009 until January 31, 2010. I would love to go and be up close to one of her creations; Madeleine Vionnet is a fashion genius. What I admire about her work is that it removes itself from the conventions of fashion, and becomes much more about the engineering and actual intricate design of a dress. The end result is beautifully engineered and aesthetically freeing. Although her name is less recognizable today than rival Coco Chanel, I think that has to do more with Vionnet’s focus and dedication to her craft rather than of herself as a commodity. Her talent was indisputable.

I was so excited when I heard that they were reviving the house of Vionnet back in 2007, although being the fashion industry, it was surprisingly, hardly publicized.

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This article from Vogue promised something optimistic, but the opportune moment fizzled quickly after barely a year. Too bad, I thought the collection by Sophia Kokosalaki was amazing, a great homage to Vionnet and relevant to today’s high-end market.

Then a quick search in Google and I found Vionnet Resort 2010, a taste of what is to come. And, it’s a great collection – the same, but very different. They are taking the brand in a different direction – a little less pure, a little more edgy. I’m thinking glam-rock goddess. I am interested to see what comes of this, and if they will be able to sustain this new Vionnet during these tough times for fashion.

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