Vionnet, the revival

August 27, 2009

The Vionnet exhibition opens in Paris at Les Arts Decoratifs, exhibiting from June 2009 until January 31, 2010. I would love to go and be up close to one of her creations; Madeleine Vionnet is a fashion genius. What I admire about her work is that it removes itself from the conventions of fashion, and becomes much more about the engineering and actual intricate design of a dress. The end result is beautifully engineered and aesthetically freeing. Although her name is less recognizable today than rival Coco Chanel, I think that has to do more with Vionnet’s focus and dedication to her craft rather than of herself as a commodity. Her talent was indisputable.

I was so excited when I heard that they were reviving the house of Vionnet back in 2007, although being the fashion industry, it was surprisingly, hardly publicized.


This article from Vogue promised something optimistic, but the opportune moment fizzled quickly after barely a year. Too bad, I thought the collection by Sophia Kokosalaki was amazing, a great homage to Vionnet and relevant to today’s high-end market.

Then a quick search in Google and I found Vionnet Resort 2010, a taste of what is to come. And, it’s a great collection – the same, but very different. They are taking the brand in a different direction – a little less pure, a little more edgy. I’m thinking glam-rock goddess. I am interested to see what comes of this, and if they will be able to sustain this new Vionnet during these tough times for fashion.






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