Portfolio Tip: Designing Layouts

July 10, 2009

As someone who straddles between visual communication design and the design of wearable garments as my chosen avenue of design, I find that I am able to marry the two with more ease than most people who limit themselves to one discipline. Here’s a method I use in order to save time when designing my portfolio later on.

I used the same vector illustrations, technical flat drawings, the same line name, and a random description to experiment with layout. The following two examples are some of my earlier work, each took about 5 mins. It’s so much fun to do, and very quickly you will have a library of layouts you could use when you actually start developing your portfolio.

I did these in Adobe Illustrator, but they could just as easily be done in Photoshop, InDesign, or even the good old fashioned paper-and-scissors method.

layout 1

layout 2

There is always the option of adding more features to the layouts to communicate what you want (i.e. style descriptions, SKU plans, mood boards, colour swatches, target market images, etc.).

Another pro: the speed at which this can be done makes it easier to criticize your work and really see if there is a major problem with your layouts in communicating your work most effectively.

Trust me, fashion students spend countless hours working on their portfolios. Time spent perfecting layout could be better spent on revising your actual work or moving on to something new and fresh, after all, we in fashion are notorious for our mutability, so why not allow ourselves to be truly creative rather than bogged down by nitpicky layout details? It’s all about getting things done productively and making the most of your time – Hope this helps!

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