I ♥ You Click: July 7, 2009

July 7, 2009

Hi, welcome to another round of clicks I find worthy of sharing with you. Enjoy!


Let My People Go Surfing by Yvon Chouinard

I think everyone and anyone interested in business, apparel,  sustainability, and/or ethics (which should be everyone), should have a read at this 2005 article, which is full of rich insights in balancing a multi-million dollar business with ethics and holistic philosophy  – the focus is adventure- apparel company Patagonia. I am fascinated by the world of business and great businesspeople, and although it remains a conundrum to grow and profit while doing the best that you can for the world, Chouinard reminds us that it can be done well to benefit the consumer, the company, and the world at large. Although fast forward 4 years and his philosophies have caught up in the world of business – it really is amazing how quickly the world changes, one step at a time.

Blurb as follows: “Can you take a company to the top when you can’t stand nearly everything about traditional business and what it represents? You can if you’re Yvon Chouinard. In an exclusive excerpt from his new management guide, Let My People Go Surfing, Patagonia’s contrarian founder talks about breaking the rules—and creating the world’s most iconoclastic adventure-apparel company.


Di Mainstone

Trained in fashion design at Central Saint Martin’s, Di Mainstone is at the forefront of the haute tech fashion movement. Her work has been sold at Selfridges, Urban Outfitters, and Harvey Nichols prior to a career pioneering wearable technology – her body of work includes Skorpions, a set of kinetic electronic garments that move and change on the body on organic motion.



A blog showcasing the latest in wearable technology, smart fabrics, wearable electronics, and intelligent clothing, with a great extensive list of company links that do work in this field. Great resource for those interested in wearable tech.


A Whole New Mind

Not exactly an internet read, but this book, A Whole New Mind by Daniel Pink, although published in 2006, is even more relevant today than it was 3 years ago. It was required reading for my Creativity and Innovation class at school, and it is easy to see why – the book is one of those rare books on the required reading list that I find worthwhile. I usually revel in the newness of books and that is why I refrain from writing notes or folding corners in books, but for this one, so many parts resonated with me that the corners are folded down in many places. Must read chapter: Abundance, Automation and Asia. No scratch that, just read all of it.

One of my favorite quotes from the book: “To be a designer is to be an agent of change” – Barbara Chandler Allen

If you have a passion for design but are not quite sure why, or if you still struggle in finding the value and meaning behind a designer’s work, this book will help you immensely, as it did for me.


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