What’s in a name?

October 9, 2008

The name Fashion 2.0 is a reference to Web 2.0, “a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, secure information sharing, collaboration and functionality of the web.” The world is changing as it always has, but technology is doing so at a much faster pace than fashion. Why? Fashion has so many dimensions and is directly related to so many sociological influences. All dimensions must work in collaboration together for mainstream fashion to move forward, and it is difficult to achieve that overnight.

I will repeat this statement over and over again, something I hold to my values: We do not need more clothes in this world – we need better designed clothes, clothes that foster community, growth, and changing values.

And that’s where this new direction is relevant: we are combining industries, harnessing our creativity to become more productive, and using productivity to become more creative. Technology serves us so many purposes – one of those is that we are given so much more leisure time. What have people done with this time? We’ve become a consumer-driven monsters. Tsk tsk. This past year I went on a 4 month shopping ban, and I did well on that, but consider this: my original plan was to last a year.

So 2.0, the next step in fashion, one that goes beyond aesthetics just as the web has gone beyond purely information.

I’d love to meet people who share this philosophy.

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